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It is important for real estate agents* and homeowners to develop a clear and effective marketing strategy for their rental properties. Here are five ideas to consider for marketing your rental property, from the basic and obvious to the more elevated and sophisticated.
1. Stage your home
Renters prefer to reside in clean and organized homes. Clear away any clutter and make room for your visitors. If your furniture and general decor require a refresh, now is the perfect opportunity to enhance your living space. Opt for a neutral color scheme, particularly for walls, as it will appeal to a broader audience of prospective buyers.
2. Have an open house
Providing real estate agents and prospective renters with the opportunity to visit your property in person is a crucial aspect of your marketing strategy. The open house doesn't have to be extravagant, and it doesn't need to be lengthy. A few hours where individuals can drop by, tour the property, and ask questions is sufficient. Offering snacks and drinks can serve as attractive incentives, and distributing a brochure detailing the home's special features and providing essential contact information is an excellent way to showcase the property. Additionally, consider including a personalized item as a thoughtful gesture to help the agent or renter remember your property. For instance, one homeowner distributed a high-quality rubber stopper for wine and champagne bottles featuring the home's logo, which remains a cherished and utilized item to this day, and keeps her property in the forefront of my mind to remember to offer it as a rental.
3. Write a thoughtful property description
Utilize your property description as a prime chance to highlight crucial information and specifications regarding your property. Key elements such as the number of bedrooms and bathrooms, square footage, type of layout, and other amenities are fundamental in any property description. Additionally, consider providing detailed insights into the neighborhood and any landmarks, and proximity to public transportation.
4. Give your rental a competitive edge with digital twin technology
Having a digital twin of your property at your disposal can give your property listing a competitive advantage by leveraging the valuable features inherent in digital twins. By incorporating tagging in your scan, offering a guided tour, showcasing floor plans, providing a 360-degree view, and offering 4K photo downloads, you will enhance the appeal of your rental property.
Matterport facilitates 24/7 open houses, especially beneficial for rental properties available year-round. With a digital twin of your property, you can provide a virtual open house accessible to your audience anytime, from any device.
Introduce a new dimension with MatterTags. Matterport simplifies the process of adding tags and notes to your digital twins, allowing you to include detailed information such as appliance brands, HVAC details, and customizations relevant to potential tenants. The possibilities are endless, enabling you to incorporate unique property features.
Based on internal Matterport data, potential renters have shown a 300% increase in engagement with 3D property imagery compared to 2D visuals. Additionally, digital models have been proven to generate 49% more leads. By empowering tenants to explore autonomously and providing them with the most accurate digital representation of your property, you are certain to make a strong initial impression.
5. Chose which channels to market your property
Irrespective of the platform you choose to advertise your rental property, whether it be AirBnB, VRBO, your personal website, your real estate firm’s rental program, social media, or direct email marketing campaigns, utilize Matterport to capture the interest of potential tenants. Matterport's comprehensive platform simplifies the process of creating immersive, self-guided virtual property tours. The capability to thoroughly explore a digital representation of a space helps attract potential renters and can swiftly transform them into ideal tenants.
Spread your tours far and wide.. In addition to integrating digital replicas into your online marketing content, viewers can share 3D models on social media or via email, potentially generating referrals. For example, if one viewer discovers that the property doesn't suit their needs, they may know someone who would be interested and send them a link to the tour.
*In addition to being Matterport Service Providers, Robin & David are sales and rentals agents at William Raveis Nantucket, and know first-hand the benefits of having a 3D model that can be shared with prospective renters. Via a simple link, either on a website or in an email, a prospective renter who is far away, has the ability to “quickly” decide if your home is right for them. Now more than ever, homeowners who rent need to up their game with a comprehensive marketing plan. This includes a 3D tour, high definition listing photos, a thoughtful property description, and floor plans. Slick Productions does it all and we are here to help market your home in its most favorable light.
Please visit the Matterport website at https://matterport.com/blog/rental-property-marketing to read further about rental marketing strategies through their platform.
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